After selection of the right bean for roasting, the roaster will have to do several small batch roasts to determine what type of roast will best develop that bean for its maximum taste. The roast profile of each bean is determined by the moisture of the bean and quality of the bean. It is possible for the roaster to under roast the coffee or to over roast the particular coffee which ends up with a less desirable taste. A good roaster has developed his own roasting style over time in order to maximize the best roast for that particular coffee bean. Since roasting coffee since 1992 I have developed a style that makes our coffee uniquely different in taste for each bean roasted. That is the reason why thousands of our customers keep coming back year after year.